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The Kitchen
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Body Wrappers;
New York Flash Review Sponsor
the New York manufacturer of fine dance apparel for women and girls. Click here to see a sample of our products and a list of web sites for purchasing.
With Body Wrappers it's always
performance at its best.

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Flash Press Release, 2-4: It's a Wrap
Flash Reviews and Dance Wear Lead DI Pages in 2003

Flash Reviews and dance wear proved the most popular features on the Dance Insider Online in 2003, according to Urchin Reports, which tracks statistics for the DI Online.

The Dance Insider had 3,596,246 total hits in 2003, with individual pages downloaded and viewed 743,957 times. 443,214 visitors were recorded. The Home page was downloaded and viewed 71,008 times, the Flash Review archives page 16,534, and the page for Body Wrappers, a New York dance and fitness apparel manufacturer for women and girls and the DI's principal Flash Review Sponsor, was viewed 15,146 times by readers who clicked on a Body Wrappers ad or Sponsorship notice and were directed to the Body Wrappers page on the DI site. The ads or Sponsorship notices themselves were seen by an estimated 371,000 readers; the 15,146 number represents the number of readers who took action by clicking on the ads or notices and were sent to the page -- in effect, entering the Body Wrappers store. The page includes links to the company's web site and to dance wear retailers.

"We are gratified and pleased to announce these figures," said DI publisher Paul Ben-Itzak. "Advertisers need to know that actions are taken as a result of their ad messages. Whether in a print vehicle or other media, it is not enough simply to place an ad. What is important is results. We can show our advertisers the hard numbers that prove their ads are actually seen and acted upon. Our audience wants to read about performances and find out about quality dance wear -- and the numbers prove it."

According to the Dance Insider 2003 User Survey, the DI audience is primarily made up of professional dancers, choreographers, teachers, students, and company directors, who not only represent their own purchasing power but profoundly influence others who purchase dance wear. Three out of four survey respondents purchased dance wear in the previous year, with 60 percent indicating they spent up to $300 per year on dance wear or shoes, 15 percent up to $1000, and 5.5 percent more than $1000 per year.

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