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Flash Press Release, 11-10: The Little Engine that Could
Dance Insider Nears Half a Million Hits for October

The Dance Insider Online, the largest circulation dance publication in the world at www.danceinsider.com, topped 495,000 hits in October, an increase of 90,000 or 22 percent over September, the previous high with 405,000, according to Urchin Reports. Hits on the Dance Insider have increased 10-fold since September 2000. The site also logged a record number of visitors last month, 54,000, as compared to 45,000 in September, for an increase of 20 percent.

"Simply put," said DI publisher Paul Ben-Itzak, "these numbers reflect that dancers are not content with print magazines that come out once per month, no matter how high the quality might be. Dancers, dance teachers, and dance students want to read about dance daily, and the Dance Insider Online is the ONLY dance publication that fills this need. Dancers also like that the DI is the only place they can go to read reviews most of which are themselves written by professional dancers -- which also makes our content a great teaching tool. Both these features -- timeliness and the authority of our writers -- make the Dance Insider daily required reading among dance professionals and dance teachers and students."

The DI's readers -- mostly professional dancers, teachers, students, and other dance decision-makers and influencers -- also want to read about dance wear. For October, the third most popular page on www.danceinsider.com -- surpassed only by the Home page and the Flash Review archives page -- was the page for leading dance wear manufacturer Body Wrappers.

Three out of four Dance Insider readers purchase dance wear on a regular basis, and three out of four readers attend at least one dance concert per week, according to the Dance Insider User Survey.

To find out how you can reach the Dance Insider's growing and influential audience with your message via advertising, please contact DI publisher Paul Ben-Itzak at paul@danceinsider.com.

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