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Report, 1-25: All Over the World
Dance Insider Pageviews Pass 1 Million Mark
Pages viewed on the
Insider Online passed the one million mark for the first
time in 2005, jumping to 1,071,176, an increase of 157,688 over
2004, according to Urchin Reports. The DI had 622,522 visitors for
the year, 87,280 more than in 2004, and 4.7 million hits, an increase
of more than 100,000. Visitors came from more than 150 countries,
with about 82 percent coming from the US, followed by the United
Kingdom, France, Australia, Canada, the Netherlands, Germany, Italy,
Japan, Belgium, Singapore and Brazil. After the Home and Flash Review
pages, the most popular page on the DI was an advertising page purchased
Wrappers, the New York manufacturer of team and dance
apparel, which was viewed by 13,484 dancers and others last year.
Body Wrappers is the sponsor of Flash Reviews from the U.S. and
Europe on the DI.
"More than 17,000 readers
visited our Flash Review Archive," said DI publisher Paul Ben-Itzak,
"and more than 13,000 visited an advertising page to look for dancewear.
From the US military (653 visitors) to the Vatican (1), from China
(1,027) to Iran (64), from the US (510,000) to the UK (8,514), from
Canada (4,516) to Christmas Island (1), from 150 countries all over
the world dancers came to the Dance Insider to read about dance
and to find out where to dress themselves to dance. Dancers also
appreciate that unlike at the New York Times, which recently decided
to restrict free access to its archive of dance reviews older than
a week, they can access every single article ever written on the
Dance Insider entirely for free."
In addition to the new
restrictions at the Times, which previously provided free access
to its archive of dance reviews, the Village Voice recently cut
dance coverage back to half a page. The Times is also undergoing
a change in its dance staff. "Before now," said Ben-Itzak, "the
leading publications covering dance on a regular basis in New York
were the Times, the Voice, and the Dance Insider, although the first
two of course largely limit their horizons to New York City, whereas
the DI's scope is broader. With the recent changes at the Times
and the Voice dramatically decreasing their free offerings, we expect
our readership to continue to climb as we add audience interested
in easy access to professional, intelligent, and qualified dance
criticism, mostly written by dancers themselves, as well as fearless
and dedicated coverage of labor and other issues vital to dancers."
According to the latest
Dance Insider user survey, three out of four readers regularly purchase
dance wear or dance shoes for themselves or others, and three out
of four attend at least one dance performance per week.
After the Home, Flash
Archive, and Body Wrappers pages, the most popular destinations
on the DI were Francis Mason's 2002 interview
with American Ballet Theatre superstar Ethan Stiefel and Julie Lemberger's
Album of the Martha Graham company, both viewed more
than 10,000 times; the About/Contact
page, which includes biographies of the DI's dancer-writers and
staff; the Dance Insider Online Directory,
regarded more than 7,000 times; Aimee Ts'ao's 2004 Flash
Review of San Francisco Ballet's then-new production
of "The Nutcracker"; publisher Paul Ben-Itzak's Buzz
column, which features scoops and commentary on dance news from
around the world; the Hot
Classified section; a separate archive
of the DI's Martha Graham coverage; and the DI's Search
page, which enables readers to search and retrieve articles for
free from the entire library of six years of Dance Insider coverage.
The Dance Insider Online
is the leading publication in any medium, online or in print, reaching
the professional dance community, including professional dancers,
dance company directors, teachers, college students and dance studio
owners, as well as the leading independent publication serving dance
presenters. It is also the most popular dance-only site on the Internet.