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Flash News, 11-15: High-impact, Low-cost Dance Advertising
Reach More Dance Markets for Less Money with Dancer Magazine and The Dance Insider

Owen Goldman, publisher of Dancer Magazine, and Paul Ben-Itzak, publisher of The Dance Insider, announce a new unrivalled multi-platform marketing opportunity for dance advertisers. Dancer Magazine, offering an influential market of teachers (heavy purchasers) in studios and colleges throughout the U.S. (plus retailers) and The Dance Insider, www.danceinsider.com, offering the largest and only complete online magazine, the #1 publication online or in print reaching dance professionals, offer advertisers a discounted rate when they place ads in both magazines.

These two magazines -- one print and one online -- together offer 100,000 actual readers/verified visitors -- 75,000* Dance Insider average monthly visitors who read The Dance Insider for dancer-written performance reviews, news, photos and commentary [*measured by Urchin Reports] and Dancer Magazine's 25,000 readers -- two different markets -- and for the most reasonable rates to reach this many actual readers/verified visitors of any dance vehicle.

These reader figures are not enhanced by readers-per-copy or passalong reader numbers. Rates must be based on actual circulation.

Place ads in both publications and reach both markets -- and receive a 10% discount, on top of frequency discounts.

Or you may choose to advertise in one magazine or the other for their separate markets.

Even when you advertise separately you will be receiving the huge dance professional audience of The Dance Insider -- plus its strong teacher and serious student audience -- a very responsive audience that simply clicks on your ad to reach your website. And an audience that comes from all over the world, with 81% from the U.S. and the rest from 160 other countries [as tracked by Urchin Reports]. 44% of Dance Insider readers identify as professional dancers, 31 percent as teachers, 23 percent as students, and 17 percent as directors of professional dance companies. (Dance Insider Reader Survey.)

And when you buy Dancer Magazine's market you reach 20,000 studios throughout the U.S., the influential teachers, the college dance departments, over 3000 owners in dance retail stores who are loyal readers, and dance companies and subscribers. As well, your ad is placed each month on the online copy of our current issue. 82% of Dancer Magazine readers are teachers in studios.

This is an unprecedented, easy, effective, and economic way for dance advertisers to blanket the most important segments in dance -- the professional dancers and teachers, plus students -- in the leading print and online dance industry publications. Because the audiences for Dancer Magazine and The Dance Insider are distinct, advertisers have the assurance of knowing they are not over-paying to reach overlapping audiences.

Rates

Distribution and Rates -- Dancer Magazine
Average Monthly 2006 Distribution, based on 2006 Postal Statements of Mailing/3607 Weighing and Dispatch Certificate: 24,772.
2007 Rates: $696 to $2,965 -- Classifieds from $100.

Distribution and Rates -- The Dance Insider
Average Monthly Visitors, 10/30/2005 -- 10/29/2006: 75,634 based on Urchin Reports.
2007 Rates: Graduated, depending on popularity of page/number of visitors per page. Range: $499 -- $1.299 per month.

For rates and other information, please contact Dance Insider publisher Paul Ben-Itzak.

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